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Case Study: How Nike Uses Analytics to Flex to a Changing World

Case Study: How Nike Uses Analytics to Flex to a Changing World

In a fast-changing world, your workforce needs to evolve to meet shifting opportunities and challenges. In this context, a certain amount of voluntary attrition is desirable, since it enables organizations to rebalance skillsets and capabilities. But how to maintain a healthy level of turnover? In this session, learn how Nike uses analytics to proactively target pockets within its 75,000-strong workforce where attrition is too low, presenting business leaders with options to recalibrate the rate to a level more consistent with overall business strategy. In this presentation, both Bethany Dohleman, Director of Workforce Intelligence, Nike, and Amy Conner, Director of Workforce Information Operations, Nike discuss key takeaways:

  • Start by asking the right (business-driven) questions
  • Tie the right data sources together in the right ways
  • Clearly communicate not just findings, but insights and calls to action



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