Employers are increasingly gathering data on employees – from workplace behavior to social media use and other personal information—to produce insights that benefit the business. This raises a significant question. Is your employer watching your every move? The findings in this report explore corporate use of employee data, metrics, and analytics, and employee perceptions of workplace privacy and protection in 2018.
To create a well-rounded report on the current state of people analytics and data privacy, we conducted two separate evaluations.
In Part 1, we surveyed 150+ HR leaders across a wide range of industries to gain an understanding of the current state of people analytics. We asked respondents to benchmark their analytics maturity level, specify how they manage employee records and data to HR activities, and describe the largest impact people analytics has had on their business. HR leaders were also asked to share current priorities and obstacles preventing the successful implementation of analytics.
In Part 2, we conducted an anonymous survey of 100+ full-time employees to gather their thoughts on data collection in the workplace. Employers are increasingly gathering data on employees–from workplace behavior to social media use and other personal information—to produce insights that benefit the business. The findings in part 2 explore employee perceptions of workplace privacy and protection in 2018.
In preparation for the 20th HR Metrics & Analytics Summit, we wanted to exclusively share these past presentations with you. Below you will find expert content on:
- Getting Ahead of the Talent Curve: From Reactive and Proactive to Predictive Recruiting
- Case Study: How AT&T Uses Predictive Analytics to Understand the Drivers of Employee Engagement
- Case Study: How Nike Uses Analytics to Flex to a Changing World
- Storytelling and Visualization: Presenting Your Findings for Maximum Business Impact
- The People of People Analytics
Our co-located event, EX Impact Fall, sat down with Alexis Smith, Director of Employer Branding & Digital N.A. at Anheuser-Busch to discuss the impact of employer branding on the employee experience. Download this interview to learn:
- Marketing’s contributions to developing employer brand
- How Anheuser settled on an “escape room” theme as a creative marketing tool to increase their employer brand recognition
- Advice for those without a formal marketing background on how to integrate employer branding into HR and culture initiatives