The Importance of Employer Branding with Alexis Smith, Anheuser-Busch
Our co-located event, EX Impact Fall, sat down with Alexis Smith, Director of Employer Branding & Digital N.A. at Anheuser-Busch to discuss the impact of employer branding on the employee experience. Download this interview to learn:
- Marketing’s contributions to developing employer brand
- How Anheuser settled on an “escape room” theme as a creative marketing tool to increase their employer brand recognition
- Advice for those without a formal marketing background on how to integrate employer branding into HR and culture initiatives
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